APA Edition Citation

Zeithaml, V. A. (2003). Services marketing: Integrating customer focus across the firm. Tata Mc Graw Hill.

Chicago Edition Citation

Zeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. New Delhi: Tata Mc Graw Hill, 2003.

MLA Edition Citation

Zeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. Tata Mc Graw Hill, 2003.