Kotler, P. (1999). Principles of marketing (8th ed.). Prentice-Hall of India.
Chicago Edition CitationKotler, Philip. Principles of Marketing. 8th ed. New Delhi: Prentice-Hall of India, 1999.
MLA Edition CitationKotler, Philip. Principles of Marketing. 8th ed. Prentice-Hall of India, 1999.
Warning: These citations may not always be 100% accurate.