Tull, D. S. (1999). Marketing research: Measurement and method. Prentice-Hall of India.
Chicago Edition CitationTull, Donald S. Marketing Research: Measurement and Method. New Delhi: Prentice-Hall of India, 1999.
MLA Edition CitationTull, Donald S. Marketing Research: Measurement and Method. Prentice-Hall of India, 1999.
Warning: These citations may not always be 100% accurate.