Keegan, W. J. (1982). Multinational Marketing Management. Prentice-Hall of India.
Chicago Edition CitationKeegan, Warren J. Multinational Marketing Management. New Delhi: Prentice-Hall of India, 1982.
MLA Edition CitationKeegan, Warren J. Multinational Marketing Management. Prentice-Hall of India, 1982.
Warning: These citations may not always be 100% accurate.