Ramaswamy, V. S. (1994). Marketing management: Planning implementation and control: the Indian context. Macmillan.
Chicago Edition CitationRamaswamy, V. S. Marketing Management: Planning Implementation and Control: The Indian Context. Madras: Macmillan, 1994.
MLA Edition CitationRamaswamy, V. S. Marketing Management: Planning Implementation and Control: The Indian Context. Macmillan, 1994.
Warning: These citations may not always be 100% accurate.