APA Edition Citation

Kotler, P. (1988). Principles of marketing. Prentice-Hall of India.

Chicago Edition Citation

Kotler, Philip. Principles of Marketing. New Delhi: Prentice-Hall of India, 1988.

MLA Edition Citation

Kotler, Philip. Principles of Marketing. Prentice-Hall of India, 1988.

Warning: These citations may not always be 100% accurate.