APA Edition Citation

Misra, S. K. (1996). Principles of marketing management: Consumer behavior research and advertising management. Kalyani.

Chicago Edition Citation

Misra, S. K. Principles of Marketing Management: Consumer Behavior Research and Advertising Management. Ludhiana: Kalyani, 1996.

MLA Edition Citation

Misra, S. K. Principles of Marketing Management: Consumer Behavior Research and Advertising Management. Kalyani, 1996.

Warning: These citations may not always be 100% accurate.