Kotler, P. (1982). Principles of marketing. Prentice-Hall of India.
Chicago Edition CitationKotler, Philip. Principles of Marketing. New Delhi: Prentice-Hall of India, 1982.
MLA Edition CitationKotler, Philip. Principles of Marketing. Prentice-Hall of India, 1982.
Warning: These citations may not always be 100% accurate.