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Introduction to tourism management /

Dades bibliogràfiques
Autor principal: Sharma, Kshitiz
Format: Printed Book
Idioma:English
Publicat: New Delhi : Mc Graw Hill, 2014
Matèries:
Descripció
Descripció de l’ítem:Contents: 1. Travel through ages 2. Mordern tourism and tourism phenomenon 3. Typology and forms of tourism 4. Motivators of tourism 5. Constituents of tourism 6. Tourism policy and planning 7. The organisation of tourism 8.Role of travel agencies in tourism 9. Formalities of travel 10. Tourism legislation 11. Important land marks of Indian history 12. Indian performing arts 13. Handicrafts of India 14. Architecture of India 15. Tourism market 16. Human resource management in tourism industry 17. Marketing in tourism 18. Management information system in tourism 19. Institutional framework and tourism finance 20. Entrepreneurship 21. Socio-economic development of tourism 22. Impacts of tourism 23. New trends in tourism
Descripció física:528p.