| 500 |
|
|
|a Contents: Section I: Research Process: Problem Definition, Hypothesis Formulation and Research Designs, 1. Introduction to Business Research, 2. Formulation of the Research Problem and Development of the Research Hypotheses, 3. Research Designs: Exploratory and Descriptive, 4. Experimental Research Designs, Section II : Data Collection, Measurement and Scaling, 5. Secondary Data Collection Methods, 6. Qualitative Methods of Data Collection, 7. Attitude Measurement and Scaling, 8. Questionnaire Designing, Section III: Respondents Selection and Data Preparation, 9. Sampling Considerations, 10. Data Processing, Section IV: Preliminary Data Analysis and Interpretation, 11. Univariate and Bivariate Analysis of Data, 12. Testing of Hypotheses, 13. Analysis of Variance Techniques, 14. Non-Parametric Tests, Section V: Advanced Data Analysis Techniques, 15. Correlation and Regression Analysis, 16. Factor Analysis, 17. Discriminant Analysis, 18.Cluster Analysis, 19.Multidimensional Scaling, Section VI: Reporting Research Results, 20. Report Writing and Presentation of Results, Comprehensive Cases, Addendum 1: Conjoint Analysis, Addendum 2: Ethical Issues in Business Research.
|