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The influence of media on consumer behaviour:an examination of the role of newspaper,cinema theatre,television and internet.
| Main Author: | |
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| Language: | English |
| Published: |
2010
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| Subjects: |
| LEADER | 00426 a2200133 4500 | ||
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| 008 | 100208b ||||| |||| 00| 0 eng d | ||
| 082 | |a 658.83 SUS/IN | ||
| 100 | |a Sushanth,P J | ||
| 245 | |a The influence of media on consumer behaviour:an examination of the role of newspaper,cinema theatre,television and internet. | ||
| 260 | |c 2010 | ||
| 500 | |a PhD-Thesis | ||
| 650 | |a Consumer behaviour.Role of media | ||
| 942 | |c BK | ||
| 999 | |c 318214 |d 318214 | ||