Varshney, R. L., & Bhattacharyya, B. (1998). International marketing management: An Indian perspective (12th ed.). Sultan Chand & Sons.
Chicago Stili AlıntıVarshney, R. L., ve B. Bhattacharyya. International Marketing Management: An Indian Perspective. 12th ed. New Delhi: Sultan Chand & Sons, 1998.
MLA AlıntıVarshney, R. L., ve B. Bhattacharyya. International Marketing Management: An Indian Perspective. 12th ed. Sultan Chand & Sons, 1998.
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