APA Edition Citation

Mehta, S. C. (1978). Indian consumers: Studies and cases for marketing decisions. Tata Mc Graw Hill.

Chicago Edition Citation

Mehta, Subash C. Indian Consumers: Studies and Cases for Marketing Decisions. Delhi: Tata Mc Graw Hill, 1978.

MLA Edition Citation

Mehta, Subash C. Indian Consumers: Studies and Cases for Marketing Decisions. Tata Mc Graw Hill, 1978.

Warning: These citations may not always be 100% accurate.