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Advertising, the media and globalisation :a world in motion/

Détails bibliographiques
Auteur principal: Sinclair, John
Format: Printed Book
Langue:English
Publié: London ; New York : Routledge, c2012.
Sujets:
Table des matières:
  • Advertising as an object of study
  • Global trends in the advertising industry
  • Advertising and the media in motion
  • Current trends in advertising, media and society
  • Advertising, globalisation and world regions.