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Advertising, the media and globalisation :a world in motion/

Bibliografiset tiedot
Päätekijä: Sinclair, John
Aineistotyyppi: Printed Book
Kieli:English
Julkaistu: London ; New York : Routledge, c2012.
Aiheet:
Sisällysluettelo:
  • Advertising as an object of study
  • Global trends in the advertising industry
  • Advertising and the media in motion
  • Current trends in advertising, media and society
  • Advertising, globalisation and world regions.