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Television and new media :must-click TV /
| Autor Principal: | |
|---|---|
| Formato: | Printed Book |
| Idioma: | English |
| Publicado: |
New York :
Routledge,
c2011.
|
| Subjects: |
Table of Contents:
- Introduction : it's network tv
- Fan tracking, targeting, and interaction from the web to the WB
- Timeshifting, circumvention, and flow on Fox
- Placeshifting, schedule-shifting, and the long-arc serial on ABC
- Branding, synergy, and product integration on NBC
- Conclusion.