Television and new media :must-click TV /

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Bibliographische Detailangaben
1. Verfasser: Gillan, Jennifer
Format: Printed Book
Sprache:English
Veröffentlicht: New York : Routledge, c2011.
Schlagworte:
Television programs
Television broadcasting
Convergence (Telecommunication)
Television viewers
Inhaltsangabe:
  • Introduction : it's network tv
  • Fan tracking, targeting, and interaction from the web to the WB
  • Timeshifting, circumvention, and flow on Fox
  • Placeshifting, schedule-shifting, and the long-arc serial on ABC
  • Branding, synergy, and product integration on NBC
  • Conclusion.

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