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Television and new media :must-click TV /

Dades bibliogràfiques
Autor principal: Gillan, Jennifer
Format: Printed Book
Idioma:English
Publicat: New York : Routledge, c2011.
Matèries:
Taula de continguts:
  • Introduction : it's network tv
  • Fan tracking, targeting, and interaction from the web to the WB
  • Timeshifting, circumvention, and flow on Fox
  • Placeshifting, schedule-shifting, and the long-arc serial on ABC
  • Branding, synergy, and product integration on NBC
  • Conclusion.