Television and new media :must-click TV /

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מידע ביבליוגרפי
מחבר ראשי: Gillan, Jennifer
פורמט: Printed Book
שפה:English
יצא לאור: New York : Routledge, c2011.
נושאים:
Television programs
Television broadcasting
Convergence (Telecommunication)
Television viewers
תוכן הענינים:
  • Introduction : it's network tv
  • Fan tracking, targeting, and interaction from the web to the WB
  • Timeshifting, circumvention, and flow on Fox
  • Placeshifting, schedule-shifting, and the long-arc serial on ABC
  • Branding, synergy, and product integration on NBC
  • Conclusion.

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