Chunawalla, S. A., & Sethia, K. C. (1987). Foundations of advertising theory and practice. Himalaya publishing house.
Chicago Edition CitationChunawalla, S. A., and K. C. Sethia. Foundations of Advertising Theory and Practice. Bombay: Himalaya publishing house, 1987.
MLA Edition CitationChunawalla, S. A., and K. C. Sethia. Foundations of Advertising Theory and Practice. Himalaya publishing house, 1987.
Warning: These citations may not always be 100% accurate.