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Consumer behaviour /
| 主要作者: | |
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| 其他作者: | |
| 格式: | Printed Book |
| 语言: | English |
| 出版: |
Delhi:
Pearson Education,
2000.
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| 版: | 7th ed. |
书本目录:
- 1. Impact of the digital revolution on consumer behavior 2. Consumer research 3. Market segmentation 4. Consumer motivation 5. Personality and consumer behavior 6. Consumer perception 7. Consumer learning 8. Consumer attitude formation and change