تحميل...
Consumer behaviour /
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
Delhi:
Pearson Education,
2000.
|
| الطبعة: | 7th ed. |
جدول المحتويات:
- 1. Impact of the digital revolution on consumer behavior 2. Consumer research 3. Market segmentation 4. Consumer motivation 5. Personality and consumer behavior 6. Consumer perception 7. Consumer learning 8. Consumer attitude formation and change