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Consumer behaviour /
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Delhi:
Pearson Education,
2000.
|
| Edizione: | 7th ed. |
Sommario:
- 1. Impact of the digital revolution on consumer behavior 2. Consumer research 3. Market segmentation 4. Consumer motivation 5. Personality and consumer behavior 6. Consumer perception 7. Consumer learning 8. Consumer attitude formation and change