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Consumer behaviour /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
Delhi:
Pearson Education,
2000.
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| Edition: | 7th ed. |
Table of Contents:
- 1. Impact of the digital revolution on consumer behavior 2. Consumer research 3. Market segmentation 4. Consumer motivation 5. Personality and consumer behavior 6. Consumer perception 7. Consumer learning 8. Consumer attitude formation and change