Strategic corporate social responsibility : tools & theories for responsible management /

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Haski-Leventhal, Debbie
অন্যান্য লেখক: Cooperrider, David L. (writer of foreword.)
বিন্যাস: Printed Book
ভাষা:English
প্রকাশিত: New Delhi : Sage, 2018.
সংস্করন:1st ed.
বিষয়গুলি:
Social responsibility of business.
Strategic planning.
সূচিপত্রের সারণি:
  • Machine generated contents note: pt. I CSR thought
  • 1.Our changing world and the evolution of CSR
  • Main topics
  • Learning outcomes
  • Case study: Ronald McDonald's House Charities
  • corporate philanthropy
  • Introduction: The importance of corporate social responsibility (CSR)
  • CSR defined and debated
  • CSR: What's in the name?
  • Brief history of CSR thought
  • From a narrow view to a broad view of business responsibilities
  • The narrow view
  • The broad view
  • Drivers for change
  • Business motivation for CSR
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading and links
  • 2.From CSR pyramids to shared value and beyond: CSR models and frameworks
  • Main topics
  • Learning outcomes
  • Case study: Strategic CSR at Ben & Jerry's
  • Introduction: There is nothing so practical as a good theory
  • The CSR pyramid
  • Criticism of the CSR pyramid
  • Alternative pyramid
  • CSR stages: Pathways to being more responsible
  • Note continued: CSR congruence model
  • Creating shared value
  • Importance and limitations
  • Mini case study: Nestle
  • Strategic CSR
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading
  • 3.Moving beyond shareholders: Internal and external stakeholders
  • Main topics
  • Learning outcomes
  • Case study: Johnson & Johnson's stakeholder approach
  • Introduction: Every business has stakeholders
  • Stakeholders defined
  • Who the stakeholders are: Lists and typologies
  • Three groups of stakeholders
  • Internal and external stakeholders
  • Primary and secondary stakeholders of a conscious business
  • The importance of stakeholder management in strategic CSR
  • Stakeholder management capacity
  • Stakeholder prioritisation
  • Three levels of stakeholder management
  • Stakeholder integration and the Win6 approach
  • Multi-stakeholder initiatives
  • Stakeholder-related CSR issues
  • Employees: Fair employment
  • Suppliers: Fair trade
  • Note continued: Consumers: Ethical trade and ethical marketing
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading and links
  • pt. II CSR approaches and implementation
  • 4.Business ethics: How philosophy can help us make ethical decisions in today's business
  • Main topics
  • Learning outcomes
  • Case study: Business ethics at the Commonwealth Bank Australia
  • Introduction: The importance of business ethics to CSR
  • Ethics and business ethics defined
  • What guides our behaviour in the workplace?
  • Morality and personal values
  • Values
  • Corporate values
  • Three philosophical approaches: Implications for management
  • Deontology
  • Utilitarianism
  • Mini case study: Ford Pinto
  • Virtue ethics
  • Ethical relativism
  • Business ethics in practice: Ethical and unethical conduct
  • Ethical people management
  • Fraud
  • Corruption
  • Conflict of interest
  • Insider trading
  • Whistleblowing
  • Ethical dilemmas and decision making
  • Note continued: The four paradigms approach
  • Ethical decision-making frameworks
  • Creating and leading an ethical organisation: Managerial tools
  • Practical guide to enhancing workplace ethics
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading and links
  • 5.Environmental sustainability: The role of business in sustainable development
  • Main topics
  • Learning outcomes
  • Case study: Patagonia
  • sustainability as a main stakeholder
  • Introduction: Environmental sustainability
  • an urgent matter
  • Sustainability defined
  • Sustainable development and global goals
  • The environment as a major stakeholder
  • The green, blue and circular economy
  • Circular economy
  • The green economy
  • The blue economy
  • The business case for sustainability
  • Sustainability as the key driver of innovation
  • Sustainability business tools: Sustainable managerial practices
  • The journey to sustainability
  • Sustainable supply chain management
  • Note continued: Working with all stakeholders to increase sustainability
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading and links
  • 6.Responsible leadership: Inspiring CSR
  • Main topics
  • Learning outcomes
  • Case study: Paul Polman, Unilever
  • Genuinely responsible leadership
  • Introduction: The role of responsible leadership in CSR
  • Sustainable, responsible and ethical leadership
  • Sustainable leadership
  • Responsible leadership
  • Ethical leadership
  • Purpose-driven leadership
  • Value-based leadership
  • Transformational leadership
  • Servant leadership
  • Authentic leadership
  • Shared leadership
  • Conscious leadership
  • Holistic approach to CSR leadership
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading and links
  • 7.All aboard: Involving stakeholders in CSR
  • Main topics
  • Learning outcomes
  • Case study: Singtel and Optus
  • Holistic stakeholder engagement in CSR
  • Note continued: Introduction: Moving from stakeholder management to involvement
  • Employee involvement in CSR
  • Employee engagement and CSR
  • two aspects
  • Involving employees in CSR: Motivations and benefits
  • Three models of employee engagement in CSR
  • CSR congruence model
  • Employee-led CSR and champions
  • Corporate volunteering
  • Mini case study: Motivation and benefits of corporate volunteering in Australia
  • Employee giving
  • Involving employees in sustainability
  • Consumers: Sustainable and ethical consumerism and consumer philanthropy
  • Mindful and sustainable consumption
  • Involving investors and shareholders
  • Socially responsible investment (SRI)
  • Social screening, community investment and shareholder activism
  • How to involve shareholders in CSR
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading
  • pt. III CSR measurement: and communication
  • 8.CSR impact: Creating, measuring and communicating the impact
  • Note continued: Main topics
  • Learning outcomes
  • Case study: Thankyou
  • Innovative social impact assessment and communication
  • Introduction: What gets measured gets managed
  • Social impact, collective impact and social impact assessment
  • The importance of measuring impact
  • Social impact measurement tools and methods
  • Logic models
  • Theory of change
  • Social return on investment (SROI)
  • Social accounting and audit (SAA)
  • SIMPLE: Social IMPact measurement for Local Economies
  • Impact measurement challenges
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading and links
  • 9.Benchmarking CSR: Frameworks, standards, certifications and indices
  • Main topics
  • Learning outcomes
  • Case study: The UN Global Compact and The Boyner Group
  • Putting a human face to a global market
  • Introduction: Evaluation of CSR performance
  • Frameworks and guidelines
  • The UN Global Compact (UNGC)
  • The ten principles of the UNGC
  • Note continued: Mini case study: LEGO
  • OECD Guidelines for Multinational Enterprises
  • Standards
  • ISO 26000 (Guidance on social responsibility)
  • ISO 14000 family of environmental management standards
  • SA8000 (Social accountability)
  • Certifications and labels
  • Fairtrade
  • Rainforest Alliance
  • Ethical fashion standards
  • Slave Free Trade
  • Indices
  • Dow Jones Sustainability Index
  • NASDAQ OMX: Green Economy Index
  • Lessons and implications
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading and links
  • 10.CSR reporting
  • Main topics
  • Learning outcomes
  • Case study: KPMG
  • Leading CSR reporting
  • Introduction: From measurement to reporting
  • Why CSR reports: The roles and goals of CSR reporting
  • Who are the CSR reports for?
  • What companies report about
  • Using CSR reporting as an effective communication tool
  • How to report: Reporting options
  • Basic reporting
  • Full CSR reports
  • Advanced reporting
  • Note continued: Integrated reporting
  • Game-changing reporting
  • Mini case study: PUMA
  • CSR stages and reporting options
  • Global Reporting Initiative (GRI)
  • CSR reporting analysis model
  • Related challenges
  • Reporting tips and tools
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading and links
  • 11.CSR and marketing: Three frontiers
  • Main topics
  • Learning outcomes
  • Case study: CSR marketing at H&M
  • Great achievements, enormous issues
  • Introduction: Holistic CSR and marketing
  • CSR and marketing: Should we PR our CSR?
  • Three strategies for CSR marketing
  • Advantages and risks of CSR marketing
  • CSR and consumer behaviour
  • CSR as a competitive advantage
  • Ethical and sustainable marketing
  • Seven basic practices of normative marketing ethics
  • Five essential ethical precepts for enlightened marketing
  • Marketing codes of ethics
  • Sustainable marketing
  • Unethical marketing and greenwashing
  • Note continued: Social marketing by business
  • CSR marketing: Best practices
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading and links
  • 12.The way forward: Making the shift
  • Main topics
  • Learning outcomes
  • Case study: Google's journey towards CSR
  • Introduction: Changing for a sustainable future
  • Organisational change
  • Five imperative questions
  • Force field analysis model and CSR
  • Appreciative inquiry
  • Kotter's eight steps for organisational change
  • CSR-specific change management frameworks
  • The integrative framework
  • The six insights towards sustainability
  • Implementing strategic CSR
  • The way forward: Challenges and opportunities
  • The future of CSR
  • Epilogue
  • Summary
  • General questions
  • Key definitions
  • References
  • Further reading and links.

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