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|a Zeithaml, Valarie A.
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|a Service marketing :
|c Valarie A. Zeithaml ..et. al.
|b integrating customer focus across the firm /
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| 250 |
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|a 7th ed.
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|b McGraw Hill,
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|a New Delhi :
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|a xxxvi, 582 p.
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|a Bitner, Mary Jo
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