Cita APA

Burns, A. C., Veeck, A., & Bush, R. F. (2017). Marketing research (8th ed.). Pearson.

Citación estilo Chicago

Burns, Alvin C., Ann Veeck, and Ronald F. Bush. Marketing Research. 8th ed. Chennai: Pearson, 2017.

Cita MLA

Burns, Alvin C., et al. Marketing Research. 8th ed. Pearson, 2017.