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Strategic planning for public relations /
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strate...
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| Format: | Printed Book |
| Language: | English |
| Published: |
New York :
Routledge,
2017.
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| Edition: | 5th ed. |
| Subjects: |
Table of Contents:
- Formative research
- Analyzing the situation
- Analyzing the organization
- Analyzing the publics
- Strategy
- Establishing goals and objectives
- Formulating action and response strategies
- Developing the message strategy
- Tactics
- Selecting communication tactics
- Implementing the strategic plan
- Evaluative research
- Evaluating the strategic plan.