The advertised mind : groundbreaking insights into how our brains respond to advertising /

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Détails bibliographiques
Auteur principal: Du Plessis, Erik
Collectivité auteur: Millward Brown (Firm)
Format: Printed Book
Langue:English
Publié: London ; Sterling, Va. : Kogan Page, 2005.
Sujets:
Advertising > Psychological aspects.
Advertising > Research.
Human information processing > Research.
Accès en ligne:http://www.loc.gov/catdir/toc/ecip056/2005001178.html
http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html

Internet

http://www.loc.gov/catdir/toc/ecip056/2005001178.html
http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html

University of Calicut

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