The advertised mind : groundbreaking insights into how our brains respond to advertising /

Bibliographic Details
Main Author:	Du Plessis, Erik
Corporate Author:	Millward Brown (Firm)
Format:	Printed Book
Language:	English
Published:	London ; Sterling, Va. : Kogan Page, 2005.
Subjects:	Advertising > Psychological aspects. Advertising > Research. Human information processing > Research.
Online Access:	http://www.loc.gov/catdir/toc/ecip056/2005001178.html http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html

by Du Plessis, Erik
Published 2005

Printed Book

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