The advertised mind : groundbreaking insights into how our brains respond to advertising /

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Detalles Bibliográficos
Autor Principal: Du Plessis, Erik
Autor Corporativo: Millward Brown (Firm)
Formato: Printed Book
Idioma:English
Publicado: London ; Sterling, Va. : Kogan Page, 2005.
Subjects:
Advertising > Psychological aspects.
Advertising > Research.
Human information processing > Research.
Acceso en liña:http://www.loc.gov/catdir/toc/ecip056/2005001178.html
http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
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245 1 4 |a The advertised mind :  |b groundbreaking insights into how our brains respond to advertising /  |c Erik du Plessis. 
260 |a London ;  |a Sterling, Va. :  |b Kogan Page,  |c 2005. 
300 |a xxiv, 232 p. :  |b ill. ;  |c 25 cm. 
500 |a "Millward Brown." 
500 |a An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001). 
504 |a Includes bibliographical references (p. [221]-226) and index. 
650 0 |a Advertising  |x Psychological aspects. 
650 0 |a Advertising  |x Research. 
650 0 |a Human information processing  |x Research. 
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