The advertised mind : groundbreaking insights into how our brains respond to advertising /

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Bibliographic Details
Main Author: Du Plessis, Erik
Corporate Author: Millward Brown (Firm)
Format: Printed Book
Language:English
Published: London ; Sterling, Va. : Kogan Page, 2005.
Subjects:
Advertising > Psychological aspects.
Advertising > Research.
Human information processing > Research.
Online Access:http://www.loc.gov/catdir/toc/ecip056/2005001178.html
http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Description
Item Description:"Millward Brown."
An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).
Physical Description:xxiv, 232 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. [221]-226) and index.
ISBN:0749443669(alk.paper)

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