The advertised mind : groundbreaking insights into how our brains respond to advertising /

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Detalles Bibliográficos
Autor Principal: Du Plessis, Erik
Autor Corporativo: Millward Brown (Firm)
Formato: Printed Book
Idioma:English
Publicado: London ; Sterling, Va. : Kogan Page, 2005.
Subjects:
Advertising > Psychological aspects.
Advertising > Research.
Human information processing > Research.
Acceso en liña:http://www.loc.gov/catdir/toc/ecip056/2005001178.html
http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Descripción
descrición da copia:"Millward Brown."
An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).
Descrición Física:xxiv, 232 p. : ill. ; 25 cm.
Bibliografía:Includes bibliographical references (p. [221]-226) and index.
ISBN:0749443669(alk.paper)

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