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Planning for power advertising : a user's manual for students and practitioners /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi ; Thousand Oaks, Calif. ; London :
Response Books,
2005.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip0515/2005019506.html http://www.loc.gov/catdir/enhancements/fy0658/2005019506-d.html |
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| 100 | 1 | |a Halve, Anand Bhaskar, | |
| 245 | 1 | 0 | |a Planning for power advertising : |b a user's manual for students and practitioners / |c Anand Bhaskar Halve. |
| 260 | |a New Delhi ; |a Thousand Oaks, Calif. ; |a London : |b Response Books, |c 2005. | ||
| 300 | |a 260 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. [253]) and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising |z India. | |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/toc/ecip0515/2005019506.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0658/2005019506-d.html |
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