The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Bibliografiska uppgifter
Huvudupphovsman: Katz, Helen E.
Materialtyp: Printed Book
Språk:English
Publicerad: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Upplaga:2nd ed.
Ämnen:
Advertising media planning.
Mass media and business.
Marketing channels.
Länkar:http://www.loc.gov/catdir/enhancements/fy0745/2002035398-d.html

Internet

http://www.loc.gov/catdir/enhancements/fy0745/2002035398-d.html

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