The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Manylion Llyfryddiaeth
Prif Awdur: Katz, Helen E.
Fformat: Printed Book
Iaith:English
Cyhoeddwyd: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Rhifyn:2nd ed.
Pynciau:
Advertising media planning.
Mass media and business.
Marketing channels.
Mynediad Ar-lein:http://www.loc.gov/catdir/enhancements/fy0745/2002035398-d.html

Rhyngrwyd

http://www.loc.gov/catdir/enhancements/fy0745/2002035398-d.html

University of Calicut

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