Smith, P., & Taylor, J. (2003). Handbook of marketing communications: An integrated approach (3.). Kogan Page.
Chicago Edition CitationSmith, P.R, and Jonathan Taylor. Handbook of Marketing Communications: An Integrated Approach. 3. New Delhi: Kogan Page, 2003.
ציטוט MLASmith, P.R, and Jonathan Taylor. Handbook of Marketing Communications: An Integrated Approach. 3. Kogan Page, 2003.
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