APA Edition Citation

Smith, P., & Taylor, J. (2003). Handbook of marketing communications: An integrated approach (3.). Kogan Page.

Chicago Edition Citation

Smith, P.R, and Jonathan Taylor. Handbook of Marketing Communications: An Integrated Approach. 3. New Delhi: Kogan Page, 2003.

MLA Edition Citation

Smith, P.R, and Jonathan Taylor. Handbook of Marketing Communications: An Integrated Approach. 3. Kogan Page, 2003.