Smith, P., & Taylor, J. (2003). Handbook of marketing communications: An integrated approach (3.). Kogan Page.
Chicago Edition CitationSmith, P.R, i Jonathan Taylor. Handbook of Marketing Communications: An Integrated Approach. 3. New Delhi: Kogan Page, 2003.
Cita MLASmith, P.R, i Jonathan Taylor. Handbook of Marketing Communications: An Integrated Approach. 3. Kogan Page, 2003.
Atenció: Aquestes cites poden no estar 100% correctes.