APA Edition Citation

Shanahan, J., & Morgan, M. (1999). Television and its viewers: Cultivation theory and research. Cambridge University Press.

Chicago Edition Citation

Shanahan, James, and Michael Morgan. Television and Its Viewers: Cultivation Theory and Research. Cambridge, UK ; New York, NY, USA: Cambridge University Press, 1999.

MLA Edition Citation

Shanahan, James, and Michael Morgan. Television and Its Viewers: Cultivation Theory and Research. Cambridge University Press, 1999.