APA Edition Citation

Narver, J. C., & Savitt, R. (1971). Conceptual readings in the marketing economy. Drydem Press.

Chicago Edition Citation

Narver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy. Illinois: Drydem Press, 1971.

MLA Edition Citation

Narver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy. Drydem Press, 1971.

Warning: These citations may not always be 100% accurate.