Kumar,Arun, & Rachana Sharma. (1998). Marketing Management. Atlantic Publishers.
Chicago Edition CitationKumar,Arun, and Rachana Sharma. Marketing Management. New Delhi: Atlantic Publishers, 1998.
MLA Edition CitationKumar,Arun, and Rachana Sharma. Marketing Management. Atlantic Publishers, 1998.
Warning: These citations may not always be 100% accurate.