Cita APA

Kotler, P., & Keller, K. L. (2006). Marketing management. Prentice Hall.

Citación estilo Chicago

Kotler, Philip, and Kevin Lane Keller. Marketing Management. New York: Prentice Hall, 2006.

Cita MLA

Kotler, Philip, and Kevin Lane Keller. Marketing Management. Prentice Hall, 2006.