Παραπομπή APA

Boyd, H. W., & Massy, W. F. (1972). Marketing management. Harcourt Brace Jovanovich.

Παραπομπή Chicago Style

Boyd, Harper W., και William F. Massy. Marketing Management. New York: Harcourt Brace Jovanovich, 1972.

Παραπομπή MLA

Boyd, Harper W., και William F. Massy. Marketing Management. Harcourt Brace Jovanovich, 1972.