Cita APA

Boyd, H. W., & Massy, W. F. (1972). Marketing management. Harcourt Brace Jovanovich.

Chicago Edition Citation

Boyd, Harper W., i William F. Massy. Marketing Management. New York: Harcourt Brace Jovanovich, 1972.

Cita MLA

Boyd, Harper W., i William F. Massy. Marketing Management. Harcourt Brace Jovanovich, 1972.