APA Edition Citation

Dichter, E. (1971). Motivating human behavior. Mcgraw Hill Book Co.

Chicago Edition Citation

Dichter, Ernest. Motivating Human Behavior. New York: Mcgraw Hill Book Co, 1971.

MLA Edition Citation

Dichter, Ernest. Motivating Human Behavior. Mcgraw Hill Book Co, 1971.

Warning: These citations may not always be 100% accurate.