Schwartz, D. J. (1977). Marketing today: Basic approach (2nd. ed.). Harcourt Brace Jovanovich.
Chicago Edition CitationSchwartz, David J. Marketing Today: Basic Approach. 2nd. ed. New York: Harcourt Brace Jovanovich, 1977.
MLA Edition CitationSchwartz, David J. Marketing Today: Basic Approach. 2nd. ed. Harcourt Brace Jovanovich, 1977.
Warning: These citations may not always be 100% accurate.