APA aipamena

Pride, W. M., & Ferrell, O. C. (1977). Marketing: Basic concepts and decisions. Houghton Miffin.

Chicago Style aipamena

Pride, William M., and O. C. Ferrell. Marketing: Basic Concepts and Decisions. Boston: Houghton Miffin, 1977.

MLA aipamena

Pride, William M., and O. C. Ferrell. Marketing: Basic Concepts and Decisions. Houghton Miffin, 1977.