Stanton, W. J. (1975). Fundamentals of marketing (4th ed.). McGraw-Hill Kogakusha.
Chicago Edition CitationStanton, William J. Fundamentals of Marketing. 4th ed. McGraw-Hill Kogakusha, 1975.
MLA Edition CitationStanton, William J. Fundamentals of Marketing. 4th ed. McGraw-Hill Kogakusha, 1975.
Warning: These citations may not always be 100% accurate.