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Writing and producing for television and film /
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior C...
| Hauptverfasser: | , |
|---|---|
| Format: | Printed Book |
| Sprache: | English |
| Ausgabe: | 2nd edition. |
| Schriftenreihe: | Communication for behavior change ;
v. 2. |
| Schlagworte: |
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