APA Edition Citation

Weilbacher, W. M. (1975). Marketing management cases: Planning and executing marketing strategy (2nd. ed.). Macmillan.

Chicago Edition Citation

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 2nd. ed. New York: Macmillan, 1975.

MLA Edition Citation

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 2nd. ed. Macmillan, 1975.

Warning: These citations may not always be 100% accurate.