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书本目录:
  • Every child a consumer
  • The sky's the limit: trends in schoolhouse marketing since 1990
  • Eat, drink, and be diabetic: using schools to promote illness
  • Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered
  • Whittle or virtually nothing: the emergence of Edison schools and knowledge universe
  • Futures trading: buying and selling education in the global marketplace.