School commercialism : from democratic ideal to market commodity /

Dades bibliogràfiques
Autor principal: Molnar, Alex
Format: Printed Book
Idioma:English
Publicat: New York : Routledge, 2005.
Col·lecció:Positions (RoutledgeFalmer (Firm))
Matèries:
Commercialism in schools > United States.
Business and education > United States.
Education > United States > Marketing.
Accés en línia:http://www.loc.gov/catdir/toc/ecip056/2005001983.html
http://www.loc.gov/catdir/enhancements/fy0648/2005001983-d.html
http://edrev.asu.edu/reviews/rev488.htm
Taula de continguts:
  • Every child a consumer
  • The sky's the limit: trends in schoolhouse marketing since 1990
  • Eat, drink, and be diabetic: using schools to promote illness
  • Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered
  • Whittle or virtually nothing: the emergence of Edison schools and knowledge universe
  • Futures trading: buying and selling education in the global marketplace.

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