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|a 9788185002361
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| 082 |
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|a 305.3
|b SCH/PRI
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| 100 |
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|a Schaffter, Sharada J.
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| 245 |
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|a Privileging the privileged gender in Indian advertising
|c by Sharada J.Schaffter
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| 260 |
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|a New Delhi :
|b Promilla and Co.
|c 2006.
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| 300 |
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|a 308 p.
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| 500 |
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|a Table of Contents: Chapter 1. Prologue Chapter 2. The Indian Background Chapter 3. Messages inherent in Advertisements Chapter 4. Content Analysis Chapter 5. Target : Man Chapter 6. Woman as Homemaker or Mother; Girl Child as Prospective Mother Chapter 7. Woman as Sex Object or Eye Catcher Chapter 8. Women as a Lower order of Human; Woman Ignored as Employed Chapter 9. "Advantage : Man!" Chapter 10. proposed Advertising Codes to Help Ensure Fair Portrayal of Women; Guidelines for Non-Sexist Language Chapter 11. Epilogue Notes Tables Newspapers and Periodicals Referred Acknowledgements Bibliography Index
|
| 650 |
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|a Women--Social Conditions.
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| 942 |
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|c BK
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| 999 |
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|c 178563
|d 178563
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| 952 |
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|0 0
|1 0
|4 0
|6 305_436590000000000_SCH_PRI
|7 0
|9 197858
|a WMS
|b WMS
|c GEN
|d 2018-05-04
|g 650.00
|i 451
|l 0
|o 305.43659 SCH/PRI
|p WMS451
|r 2018-05-04
|w 2018-08-31
|y BK
|